A trunk show is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue. In many cases it allows store personnel to preview and/or purchase merchandise before it is made available to the public. Sometimes, trunk shows sell remnant and leftover items from runways, samples, and so on. Trunk shows are so named because dresses used to be transported to these events in trunks. I never attend a trunk show before one day eventually I will but in doing this blog i see that truck shows are particularly popular in the bridal industry, in which January through May is trunk show season. At trunk shows, brides can view a larger selection of a bridal designer's collection than is normally carried in a bridal salon.
In doing this research I came across a online virtual trunk show which is gaining traction in the luxury sector. Bergdorf Goodman held its first virtual trunk show in 2010, and Salvatore Ferragamo launched its first online show in August 2011. Linda Fargo of Bergdorf labeled virtual trunk shows "the future." Retailers add behind-the-scenes footage and customers make online purchases, usually pre-season and at full price.
Odain,
ReplyDeleteNice blog post that really explains what the function of a trunk show is, you made it really clear!
Alice